About Alphastyle
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Since 2017, AlphaStyle has brought together a mix of cultural diversity, influences, and ideas from around the world, shaping them into a contemporary streetwear label with a distinctive identity. Its collections feature pieces with their own character, from everyday styles and limited drops to elevated luxury streetwear and signature ranges like KUDU.
Crafted around individuality and self-expression, AlphaStyle creates clothing for people who define their identity on their own terms.
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What Sustainable Streetwear Means at AlphaStyle
For AlphaStyle, sustainability means finding practical ways to reduce waste while staying true to the unmistakable artistry behind its clothing.
This approach takes shape through initiatives such as AlphaCare and the My Rules upcycling program, where existing materials are reworked rather than discarded.
AlphaCare, My Rules, and United Society
AlphaCare brings together AlphaStyle’s work around sustainability and social responsibility. As part of it, the My Rules collection transforms leftover fabrics, garments, and samples into exquisite new pieces.
Introduced in 2024, United Society is AlphaStyle’s core line, created around the belief that different cultures can come together without losing what makes them unique. It turns that idea into streetwear with a stronger sense of connection.
AlphaStyle also uses its wider network to support young creative talent and cultivate community-led projects.
Who Founded AlphaStyle?
AlphaStyle was founded in 2017 by Chi Chan Ivan (IVC). His vision brings luxury and streetwear together through a contemporary design perspective, with an emphasis on strong identity and craftsmanship.
FAQs
What Is Sustainable Streetwear?
Sustainable streetwear takes a more mindful approach to how clothing is sourced and made. This can include reducing waste, reworking existing materials, and finding ways to extend the value of garments.
What Is AlphaCare?
AlphaCare is AlphaStyle’s campaign focused on sustainability and social responsibility. It includes the My Rules upcycling program, which uses leftover materials to create new clothing items.
What is KUDU?
KUDU is AlphaStyle’s modular outerwear system, built around interchangeable hood options that let you change how the piece looks and wears. It’s a flexible design that gives one silhouette more than one style expression.
Where Does AlphaStyle Ship & What Does It Cost?
AlphaStyle offers international shipping, with free shipping on orders over US$60. Standard shipping is US$5 for orders under US$60, while orders to Hong Kong, China, and Macao ship free.
Where Can I Shop AlphaStyle?
Shop AlphaStyle online across varsity jackets, puffers and down jackets, KUDU, limited drops, and collaborations, or shop the full AlphaStyle collection.










