AlphaStyle® is an internationally renowned fashion lable founded by Hong Kong creative Ivan Chan in 2017, focusing on bringing different fashion styles and eras all together. Taking its influence from hip-hop, skate culture, basketball & street lifestyle in general.


The brand was born in Hong Kong and it has now found its home in Miami which is our main hub.


AlphaStyle put together a comprehensice range dominated by patchwork aesthetic, juxtaposing assorted fabrication line up to from a harmonious construction. Blend of diverse cultures and contemporart streetwear with intricate detailing offset by relaxed cuts. Chan flexes his expertise in manufacturing through each style, which is unisex and crafted with a hodgepodge of mixed media fabrications and details.