AlphaStyle® is addressing the need for more environmentally respectful practices in the fashion industry by launching its “AlphaStyle® Remade” initiative. The new series of collections use upcycling and creative reuse to reduce the consumption of raw materials, reinterpret existing materials into new products, every design will be made entirely from existing garments, speaks to the prevalence of environmental damages caused by global warming and the need for eco-conscious sourcing and reconstruction.
Each piece is thoughtfully re-constructed by AlphaStyle® imprint, seeking to bring out a new beauty and quality that references the garment’s past life. Through a contemporary outlook, AlphaStyle repurposes forgotten treasures in hopes of igniting a cycle that understands the environmental consequences tied to fashion. All of the pieces will be produced from handpicked previous AlphaStyle® archive and vintage military styles by design director Ivan Chan and transformed into unique limited edition designs.
The range is expected to emerge in late February 2021.